比利時市場穩健成長,領先鄰國
比利時自行車市場表現穩健,與多數歐洲國家背道而馳。該市場經過2022年銷售高峰後,已回落至疫前水平,且未如德國、義大利及荷蘭市場出現持續下滑的趨勢。2025年,比利時市場銷量甚至增加至578,737輛,年增7.1%。這般奇蹟表現的背後原因為何?

比利時自行車市場表現穩健,與多數歐洲國家背道而馳。該市場經過2022年銷售高峰後,已回落至疫前水平,且未如德國、義大利及荷蘭市場出現持續下滑的趨勢。2025年,比利時市場銷量甚至增加至578,737輛,年增7.1%。這般奇蹟表現的背後原因為何?

2025年法國自行車市場經濟數據慘淡,各項指標均為負值。整體市場銷量下降6%,營收年減4.8%。平均零售價格小幅下跌,電動自行車銷售下滑16%。這波收縮反映當前經濟困境,也顯示出結構性轉變,即疫後需求回升降溫及購車補助政策結束的效應。

Merida Industry's first quarter 2026 results show the company is absorbing a significant year-on-year sales decline as it works to mitigate the industry downturn. The Taiwanese company reported Q1 revenue of NT$5.49 billion (€147 million), down around 27% year-on-year, following a rollercoaster start to the year. Sales fell sharply by 44% in January and 22% in February, before easing to a 17% decline in March, hopefully an early indication that the steepest phase of the downturn is passing.

The persistent difficulty of the economic conditions in the bicycle industry has forced German rim producer Schürmann to close down its operation.

A strong industry ecosystem thrived in Taiwan's bicycle industry for decades, enabling the successful launch of start-ups like Hyena. This ecosystem was damaged during the inventory crisis and Hyena CEO Charlie Chuang is calling for a rebuild of this system. Today, his company is one of the few Taiwan-based full e-drive system suppliers serving American and European customers.

In the early days of e-bikes, the race was simple: more torque, more watts, more bragging rights. But today, the real battleground is somewhere else entirely, efficiency, intelligence and rider safety.

After filing for insolvency in February 2026, Frog Bikes has secured a buyer to continue its legacy as the royally-endorsed United Kingdom kids' bike brand. The brand's acquisition has been confirmed by Frasers Group, a conglomerate owned by British billionaire Mike Ashley.

Giant Group's financials continue to reflect the significant headwinds the industry is facing as the glut drags into a third year. The company reported Q1 2026 revenue of NT$12.52 billion (€336 million), down around 25% year-on-year, following steep monthly declines of more than 20% in January and 40% in February.

Taiwan is future-focused, that much was apparent to attendees of the Taipei Cycle Show 2026. But beneath the optimism, export declines and changing production chains show the nation's bicycle sector is in transition. Production value is increasingly generated beyond Taiwan's borders, as manufacturing shifts to neighbouring markets such as China, Vietnam and Europe through Taiwanese-led supply chains.

The China Cycle Show 2026 can count on more international interest than before. Driven by the sports market and the country's fifteenth five-year plan (2026-2030), local manufacturers have recognised the value of brand building, a trend quickly being adopted by other categories. The nation's shop window to the rest of the world showcases the progress of its bicycle industry.